Behind the design is a person

Tailored Designs for Captivating Audiences

I Build Websites That Help Small Businesses Grow

Smallsky Creative was created with one simple aim: to help small businesses look like good businesses online.

Not flashy. Not overcomplicated. Just clear, structured websites that support growth.

Before moving into web design, I spent decades working across international sales, marketing, operations and logistics. I worked with businesses selling into over 60 countries, managing commercial strategy, distribution and performance.

That exposure to different markets and business models sharpened my understanding of positioning, messaging and commercial clarity. It’s an experience that now shapes how I design websites.

I don’t just think about how a website looks. I think about how it works. Who it’s for. What it needs to achieve. And how it supports your wider business.

From Corporate to Creative

After many years in the corporate world, I decided to follow a long-standing interest in design and digital strategy.

Smallsky Creative brings together both sides of that experience.

Creative thinking, supported by commercial awareness.

That means when we work together, you’re not just getting a designer. You’re getting someone who understands margins, positioning, customer journeys and long-term growth.

How I Work

I keep things straightforward.

You’ll deal directly with me from start to finish. No account managers. No layers. No jargon.

We start with clarity. Define the audience. Refine the message. Map the structure before design begins. Then build something clean, modern and easy to manage.

Most of the websites I create are built on Squarespace. It offers the right balance of flexibility, reliability and ease for small businesses, allowing you to manage your site confidently without technical stress.

Based in Warwickshire, Working Across the UK

Although I’m based in Warwickshire, I work with businesses locally and throughout the UK.

Some clients prefer in-person meetings. Others are happy to collaborate remotely. Either way, the focus is the same — building a website that genuinely supports your business.

A Long-Term Approach

A website shouldn’t be a one-off transaction.

I include ongoing support because websites evolve. Businesses grow. Messaging changes.

My aim is not just to launch your site. It’s to build something that continues to work for you over time.

Let’s Keep It Simple

If you’d like to explore what your website could be doing better, let’s have a straightforward conversation.

No pressure. Just ideas.
Good websites start with clear thinking.

View our frequently asked questions

Orange circle with white text that reads 'digital boost Small Business Mentor'.

20+ Years of Commercial & Management Experience

No Hard Sell, Just Honest Advice

What People Say About Me

"Trust, Expertise, and Exceptional Support: Howard Delivers a Polished Website Experience"

“When your looking at creating your own website where do you turn?
well I'm very glad I made the decision to trust Howard with my Business needs.
From start to finish the help, support and guidance was second to none.
His expertise knowing just what was required and more importantly what was not needed has proven to be a perfect route to my professional and polished website.
A true gentleman and loyal business companion”
Phil Stubbs - bridge-fm.co.uk
Facilities Management, Logistics, Gardening Services
“It felt like a truly personal service.”

“I’d been considering getting some help with building a website. I had created one myself, but I didn’t really know what I was doing. I was looking for something more personal — someone who would actually work with me. At the time, I didn’t know who to turn to.
I had seen Howard at a few networking events, and then one of our mutual contacts asked him if he would take a look at my website and give me a few tips for free. We had an online meeting where Howard shared a lot of advice and was really friendly and easy to talk to. He asked me lots of questions about my business and was genuinely interested in understanding my values so he could help me bring them into a website that truly connects with the people I’m trying to reach. By the end of the call, I knew Howard was the right person to help me.
He explained everything clearly — what we could do, how it works, and the process step by step. This was a huge help for me, as I’m not very confident with the tech side of things.
Over the past month, we’ve worked together to create my brand-new website, and I’ve been so impressed with Howard’s work. He really captured my personality and what I wanted the website to represent. We had several online meetings, and he kept me updated regularly to make sure everything was exactly how I wanted it. It felt like a truly personal service, and he always listened carefully to my ideas and brought them to life.
I’m absolutely delighted with the result. Howard is extremely knowledgeable, explains everything in a way that makes sense, and worked so hard to bring my vision to life.
If you’re considering getting a website designed and want someone who will listen to what you actually want, explain things clearly, and capture the heart of your business, then Howard is definitely the person for you. I couldn’t recommend him more!”
James Painter - jppersonaltrainingmh.com
Personal Trainer/Life Coach
"From Dull to Dynamic: A Website Transformation That Delivered Results"

"Working with Howard at Smallsky Creative was a game-changer for my business.
My old website was uninspiring and hard to find online. Howard completely transformed it, bringing in vibrant colours and an engaging layout that truly reflects my brand.
He also tackled the SEO, making the site much easier to find. The results were immediate—our web traffic has increased significantly, and the feedback has been incredible.
Howard’s expertise and attention to detail have made a huge difference. I can’t recommend Smallsky Creative enough!"
Jonathon Hudson Evans - hudsonevans.uk
Manufacturers Representative
“Patient and understood my brief, he created the website exactly as I asked ”

Eli - elise-leamington.com
Importer and Retailer
"More Than Web Design: A Creative Journey with Howard's Expert Guidance"

Making a website can be a vulnerable place to go. Exploring what you want to present to the outside world.
Howard is so great at holding you through this exploration of how to present your work and yourself in a website.
He’s also bold with suggestions, it’s a place to express yourself not hide. It’s fun working with him too.
He brings his life experience and work background and gets intrigued and learns about the work you do.
I feel he wants the total best for his clients.
It’s not only web design, you’re getting business mentoring too.
Added bonus and treat.
Lisa Gornick - lisagornick.com
Artist, Producer and Actress
“Trusted advice, no pressure, and a website I’m genuinely proud of.”

I had my own basic website that I built myself over 10 years ago. I’m not particularly tech savvy, but it did the job… or so I thought.
I’m very hands-on with my business and tend to do everything myself. However, I knew my website needed updating to be more user-friendly and appealing to our guests. Meeting Howard at our local networking group gave me the confidence to ask for help. He kindly reviewed my site with absolutely no pressure to take his advice or sign up to anything.
From our very first meeting, Howard came across as professional, friendly, and genuinely approachable. That immediately reassured me that I had chosen the right person for the job.
The whole web-building process has been a pleasure and very educational. Howard listened carefully to my concerns and made thoughtful suggestions to ensure the website worked for my customer base. The end result has exceeded all my expectations.
I now have a professional-looking website that is easy for both me and my guests to use. Howard is always available to help, update the site, or suggest improvements going forward. I wouldn’t hesitate to recommend Smallsky Creative to anyone looking to build a new website or breathe new life into an existing one. I’m so glad I did.
Rita Bagshaw - naptonfieldsholidaycottages.co.uk
Luxury Holiday Cottages
"Howard made the website process seamless, enjoyable, and truly rewarding!"

“As a professional coach, website development wasn’t my expertise, but I wanted full control over the process. Howard made it seamless—knowledgeable, consultative, and patient, he guided me every step of the way.
Now, I have a website I’m truly proud of, along with invaluable support on SEO and blogging.
If you want to fast-track your website with an expert who makes the process enjoyable, I highly recommend Howard!”
Antonia "Kooks" Bartels - coachingwithkooks.com
Life Coach
"Howard was professional, patient, and delivered a high-quality website that perfectly met my needs."

“Howard did a fantastic job on my website.
He was professional, knowledgeable, and incredibly patient as we worked through my specific requests.
Nothing was too much trouble, and the end result speaks for itself.
I’d recommend Howard to any small business looking for a high-quality, professional online presence.”
Anthony Tripyear - elzomi.com
Management and Sales Consultants
"You made the whole process easy – even for two non-techies!"

“Thank you for creating a wonderful website – It perfectly captures what we hoped for – You explained the whole process clearly, making it easy for two people who aren’t very tech-or social media savvy!
Your ability, patience and professionalism is second to none. Thank you”
Julia - hollandsestates.co.uk
Property Development
“A Fantastic Job – Howard Is an Absolute Legend”

“I can't recommend Howard Wilson enough, he did a fantastic job on my website, and is an absolute legend :) “
‍ Andrew Roberts - andrew-roberts-photo.co.uk
Photographer
“When Your Website Truly Feels Like Yours”

“I keep checking my website and trying to process that it is actually mine. Howard created it with so much thoughtfulness and passion, considering every small detail along the way.
I could not adequately express my joy at how my website looks now, all thanks to Howard. His patience and ability to truly understand me and what I wanted to achieve made the whole process feel supportive and personal.”
Ruthy Michaels - ruthymichaels.com
Visual Storyteller
“Absolutely brilliant support from start to finish.”

“Howard at Smallsky Creative built my new bicycle shop website on Squarespace.
His expertise on the platform is superb. He has been absolutely brilliant, guiding me through editing, product management, photography, SEO, and even the financial side of running the site.
I highly recommend his services and I’m very pleased I chose Smallsky to build my new website.”
Steve Jones - three54ridestore.co.uk
Bicycle Retailer