One Job. One Page. Don’t Fluff It.
Let’s be honest—landing pages aren’t that complicated.
They’ve got one job: Get the visitor to take action. And yet… many don’t.
They waffle. They distract. They look nice but do very little.
So here’s a no-nonsense list of things to check, tweak, and test to make sure your landing page is actually pulling its weight.
Why I Revisited My Business Plan (18 Months In)
When I first launched Smallsky Creative, I had a decent idea of what I wanted to do, how I wanted to work, and who I wanted to work with.
Fast forward 18 months. and learned a huge amount—not just about websites, but about myself, the kind of work I enjoy, and the kind of business I want to run.
It’s all about the sizzle.
When you’re writing for your website, it’s easy to list what you do. But what really matters to your audience is how it helps them.
Think Photos Don’t Matter on Your Website? Think Again
We’ve all heard the phrase “a picture is worth a thousand words”, but does it still hold up in today’s digital world? The answer is a definite yes. With so much content competing for attention, strong visuals can be the difference between someone staying on your page—or scrolling past.
Small Tweaks, Big Impact: Improve Your Website’s CTAs and Get More Results
Your website might look great and load quickly—but if your call to action (CTA) isn’t doing its job, you could be missing out on valuable enquiries and sales.
Blog 3: How to Get AI to Recommend Your Business
How do you ensure AI-driven search engines, social platforms, and recommendation tools put your business in front of customers? Here are five strategies
Blog 2: How People Are Really Finding Businesses in 2025
If you’re still focusing all your energy on ranking #1 on Google, it’s time for a rethink. People don’t search the way they used to. Instead of scrolling through links, they’re turning to AI tools, social media, and recommendation engines to find businesses.
Blog 1: Why Traditional SEO is Failing (And What’s Replacing It)
For years, businesses have relied on SEO to get found online. The strategy was simple: target keywords, rank high on Google, and wait for leads to roll in. But in 2025, that approach is no longer enough.
The Biggest Local SEO Challenge – And How to Fix It
Getting your business to rank in local map searches can be straightforward—until you try to reach customers outside your immediate area.
Why? Because proximity to the searcher is the #1 ranking factor—even for service-based businesses that travel to clients.
Is Your Website Working for You?
I review both professionally built and self-built websites, and while some are beautifully designed, they often miss key ingredients for success. Here are some of the most common issues I encounter:
Is Chasing Followers Killing Your Business: The Case for Email Marketing
To get straight to the point: if you’re focusing all your energy on growing followers instead of building your email list, you’re playing a losing game. For as long as I can recall an email list has been a secret weapon—a dependable, high-performing channel that has weathered every algorithm shake-up and social media fad. Yet, many businesses still ignore it, opting instead for the vanity metrics of likes and shares.
Why Simplicity is Key in Web Design
In today’s cluttered digital landscape, simplicity in web design has never been more important. A well-designed, simple website cuts through the noise, offering clarity and purpose that resonates with users. But what does simplicity truly mean in web design, and why is it so effective?
Tips for Choosing the Perfect Domain Name
Choosing a domain name is one of the first steps in establishing an online presence. With these tips, you can pick a name that reflects your brand and supports your business goals.
The Best Colour Schemes for Small Business Websites in 2025
Choosing the right colour scheme for your small business website is more than an aesthetic decision—it’s a strategic one. The right colours can evoke emotions, reflect your brand identity, and influence user behaviour. As we head into 2025, here are some of the top colour trends and schemes to consider for your website.
The Power of Cohesive Branding: Are You Sending the Right Message?
You might have a sharp website and matching social media handles, but if your visuals are all over the place—like using images from different clipart libraries and three slightly-off shades of “brand red”—you’re sending mixed signals. And it’s more common than you’d think!
5 Common Website Design Mistakes Small Businesses Make
Here’s a breakdown of five common design mistakes that small businesses often encounter, along with some insights on how to avoid them.
Staying Motivated as a Small Business Owner
Running your own business can be incredibly rewarding, but there are moments when staying motivated feels like an uphill battle. Whether it’s juggling multiple tasks or simply feeling worn down, it’s easy to lose sight of the bigger picture. Here are a few tips to help reignite that spark:
7 Signs It’s Time to Redesign Your Small Business Website
Your website is often the first impression potential customers have of your business, so keeping it fresh and functional is essential. But how do you know when it's time for a redesign? Here are seven signs it may be time to give your site a refresh:
The Power of Reinvention: From Corporate Life to Building a Creative Future
Reinventing oneself after retirement can be daunting, but it's also one of the most rewarding journeys. After decades in corporate life, transitioning to something new was both exciting and a little intimidating
Developing a Blogging Process for Efficiency
Managing a blog isn’t just about posting content regularly—it’s about creating a repeatable process that makes the work easier and more efficient over time. When you have a blogging process in place, you streamline tasks, improve collaboration (if you have a team), and ensure that your content production flows smoothly.