Cost of a Custom Website: What to Expect

Honest Pricing and clear advice - no jargon, no surprises

It’s one of the questions I get asked most often:
“How much does a website cost?”

The short answer - it depends. The longer answer - it depends on you.

The truth is, it depends on what you need your website to do.
Rather than one-size-fits-all packages, I create websites that match your goals, your budget, and your pace of growth.

The examples below aren’t fixed packages - just a simple way to show what’s possible at different levels of investment.
Every project is unique, and we’ll tailor the design, content, and features to fit your business perfectly.

🟩 Tier 1: Starter Website – from £500

Perfect for:
New businesses or freelancers who need a professional online presence fast.

What’s included:

  • 1 page (e.g. Home including Contact/About)

  • Custom design that reflects your business personality

  • Basic SEO setup and Google indexing

  • Contact form and social media links

  • Training session so you can manage updates yourself

You’ll walk away with:
A professional, mobile-friendly site that makes a great first impression and grows with your business.

Let's Start with the Basics

🟨 Tier 2: Professional Website – from £1,200

Perfect for:
Established small businesses ready to upgrade their brand and attract more customers.

What’s included:

  • Up to 6 pages (e.g. Home, About, Services, Blog, Contact, Testimonials)

  • Tailored design and layout - no templates

  • Optimised SEO structure for better visibility

  • Image and content support

  • Integration of maps, forms, or booking tools

  • One year of support after launch

You’ll walk away with:
A refined, scalable website that works as hard as you do — designed to convert visitors into real enquiries.

Let's Build Your Site

🟦 Tier 3: Growth Website – from £2,400

Perfect for:
Businesses looking for advanced features or e-commerce capability.

What’s included:

  • Up to 12 pages with flexible layout and media options

  • Online store, portfolio, or event booking system

  • Enhanced SEO optimisation

  • Content and brand refinement support

  • Performance and analytics setup

  • Priority support and ongoing advice

You’ll walk away with:
A powerful, fully featured website ready to drive sales, bookings, and brand visibility — built for where your business is heading next.

Let's Talk About What's Possible

Optional Add-ons & Features

As your business grows, your site can grow with you.

Here are some of the most popular additions clients choose:

  • Blog or News Section

  • Portfolio or Gallery

  • Online Store / Digital Products

  • Testimonials Page

  • Events or Booking Calendar

  • FAQ Section

  • People / Team Page

  • Service Detail Pages

  • Menus or Price Lists (some features require premium plans)

We’ll discuss what you actually need — not what sounds impressive.

What’s Not Included?

  • Domain Name/URL: Complimentary for the first year.

  • Squarespace Subscription: Paid directly to Squarespace (typically £204–£276/year, 20% off first payment).

  • Business Email Address: Available through Google Workspace

A Website That Works—Let’s Talk

Need help deciding where to start?
That’s completely fine. Many clients begin with a review or simple starter site, then build up as their business grows. There’s no rush — just an honest conversation about what will make the biggest difference first.

Graphic with the large text 'FAQs' followed by four coloured circles in blue, red, orange, and black, each containing a white question mark.

  • Many designers focus on looks alone - but I design with purpose. My background in sales, marketing, and operations means I understand what actually drives a business forward. You’ll get a site that looks good and performs well, built with the same care I’d give to my own.

  • Simplicity is key. Your visitors should know exactly where to go and what to do next. I build clear, mobile-friendly layouts that guide people naturally through your content. You’ll also get a short tutorial so you can update pages confidently yourself.

  • Most projects take 2–4 weeks depending on the number of pages and how quickly content is provided. I keep communication open throughout, with regular updates so you’ll always know what stage we’re at - no chasing required.

  • Absolutely. I can add e-commerce, booking tools, or digital downloads to your site - either right from the start or later on as your business grows. Everything is built to scale, so you’ll never have to start over.

  • Yes - 100%. Once your site is complete and transferred, it’s yours to manage and control. You’ll also receive full access details, plus a short guide or walkthrough to help you feel confident maintaining it.

  • Yes, I offer flexible support options. Every site includes one year of free maintenance and advice. After that, you can choose between pay-as-you-go updates or a simple monthly plan for ongoing support, SEO checks, and advice when you need it.