Blog 2: How People Are Really Finding Businesses in 2025
If you’re still focusing all your energy on ranking #1 on Google, it’s time for a rethink. People don’t search the way they used to. Instead of scrolling through links, they’re turning to AI tools, social media, and recommendation engines to find businesses.
For example: A potential customer is looking for a personal trainer. They might start by asking ChatGPT or Perplexity for a recommendation. And if they go to Google, they’ll see an AI-powered result—a summarised answer pulling information from various sources. Or they search for reviews on social media. Maybe they check Reddit or a business directory. The results they see aren’t just traditional search listings—they’re AI-generated answers, forum discussions, and influencer recommendations.
This shift means that even if your website is ranking well, it might not be the first thing potential customers see. If AI tools aren’t recognizing your business as a trusted source, you’re invisible to a growing segment of your audience.
So, what’s the solution? You need to optimize for how people actually search today. That’s where GEO comes in.
Follow the link below to read Part 3: How to Get AI to Recommend Your Business
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