Choosing the right colour scheme for your small business website is more than an aesthetic decision—it’s a strategic one. The right colours can evoke emotions, reflect your brand identity, and influence user behaviour. As we head into 2025, here are some of the top colour trends and schemes to consider for your website.

You might have a sharp website and matching social media handles, but if your visuals are all over the place—like using images from different clipart libraries and three slightly-off shades of “brand red”—you’re sending mixed signals. And it’s more common than you’d think!