When I first launched Smallsky Creative, I had a decent idea of what I wanted to do, how I wanted to work, and who I wanted to work with.

Fast forward 18 months. and learned a huge amount—not just about websites, but about myself, the kind of work I enjoy, and the kind of business I want to run.

When you’re writing for your website, it’s easy to list what you do. But what really matters to your audience is how it helps them.